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Plans were announced Monday to launch a new AI website generator that promises to accelerate the ability of e-commerce operators to create an online presence.
Created by Wix, AI Site Generator will be launched with a suite of AI-powered tools that the company says will streamline the entire website-building, design, and management process.
“Often the issue with website projects is the inability of the client or the website expert to adequately communicate and understand the project,” explained Rob Enderle, president and principal analyst at the Enderle Group, an advisory services firm, in Bend, Ore.
“This takes the expert out of the mix and gives the user control of the process, which can result in a faster, cheaper path to getting the website done,” he told the E-Commerce Times.
Eric Lessman, co-founder of Bluecap, a website design firm in Joplin, Mo., agreed that the Wix AI Site Generator could improve a business’s ability to bring a website to its market faster.
“And hopefully with a better end result than a templated solution such as WordPress or Shopify,” he told the E-Commerce Times.
“Seeing is believing, and a lot of businesses get hung up in the planning phase of a project,” he continued. “Being able to see a website that closely aligns with your thoughts, all from only answering prompts, is a major win for a lot of businesses by aiding in them in conceptualizing a viable MVP.”
MVP, or minimum viable product, is a product with the most basic features that early adopters can use to test an idea, gather customer feedback, and validate a concept to determine if there is a market for it before investing in full-fledged development.
Importance of Customization
When released, AI Site Generator will enable Wix users to describe their intent and instantly generate a professional and unique website.
The tailor-made website will include a homepage and all inner pages with text, images, and any business solution, such as stores, bookings, restaurants, events, and more. Users can continue to customize the site and edit based on their needs with integrated AI tools.
Customization is an integral part of automation applications like AI Site Generator. “Customization can make or break how long people or businesses will stay with a platform,” Lessman said. “E-commerce solutions will require customization and expansion as a business grows.”
Customization is vital to creating a website that aligns with a brand and engages customers, added Drew Mansur, co-founder and director of TileCloud, an online-first tile store.
“Having control over the design, layout, and user experience allows you to create a unique online presence that resonates with your target audience,” he told the E-Commerce Times.
“I can imagine how AI-powered website generation can help businesses achieve that without manual coding and design work, saving time and effort,” he added.
“If we were to use AI Site Generator for TileCloud,” he continued, “we’d need it to enable us to tailor the website to align with our business goals, target audience, and industry requirements.”
Bevy of AI Tools
In addition to AI Site Generator, Wix will also be introducing to its platform:
- An AI assistant tool that will suggest improvements for businesses and create individualized strategies based on analytics and site trends, as well as streamline day-to-day tasks;
- An AI page and section creator that will automatically generate the layout, design, and text of new website pages or sections based on prompts from a user; and
- An object eraser that can extract subjects from images and manipulate them seamlessly.
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